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Welcome. We are SCG.

We deliver solutions based on delivering the most effective results for our customers.

ACCOUNT MANAGEMENT

We work in a service industry and we know that our clients have a choice, which is why we put them at the heart of all that we do. You will have a dedicated Account Manager with full marketing support that will really care about your business. We will constantly evaluate your marketing to ensure it provides the results you require. Our service is based upon client feedback, so you will be in safe hands.

CONCEPTUALISATION

We pride ourselves on designing advertising and marketing campaigns that deliver results. We will work with you to agree a creative brief for our design studio to take through to the concept stage. We can then ensure that your campaign will be both onbrand and planned to give it the best chance of success. Results driven advertising and marketing is always the outcome we want for our clients. For many this is judged by the success of our lead generation – quality leads for increased sales within brand guidelines.

EMAIL MARKETING

Using the latest technology your emails will be fully responsive to take advantage of the latest mobile requirements. Our channel experts will ensure your campaigns get the best open rates and customer engagement. Great email campaigns using quality data backed with our detailed reporting and analysis will ensure the best R.O.I.

DESIGN

In the digital age, design needs to stand out and work across multiple marketing channels. When we design a campaign we understand that to have impact it must have the flexibility to work on your website, be an email, an Adword campaign, or an SMS text and not only designed for traditional channels such as press, radio or TV. Using the latest technology we ensure livetime reporting to provide control of your budget and marketing investment. By keeping our marketing services in-house we can oversee fast reaction times.

PRINT

Many of your customers will still read newspapers and also look forward to receiving good quality, relevant direct mail. Our job is to know how and when to use the more traditional marketing channels as part of your media mix. By using the latest analytical techniques we can demonstrate there is still a role for print when combined with digital it just has to be executed in a different way. With our focus on results driven marketing we will only ever recommend the right solution.

SOCIAL MEDIA

Social media is here to stay. Most of your customers will have one type of account or another. How to engage and build relationships will depend on your requirements and our team will help deliver the right strategy. We have the experience and relevant tools to ensure that your company is effectively promoted. We can issue timely on-brand messages whilst engaging on your behalf to manage your reputation and develop sales opportunities.

ANALYSIS / PLANNING

Don’t spend your marketing budget and ‘hope’ you have chosen wisely. We can measure the response and interactions of your campaigns and use our evaluation to constantly update your marketing plan. Successful marketing campaigns don’t happen by accident, they happen because they are planned. We will integrate the marketing channels to give you the most cost effective media mix to achieve the optimum outcome. That’s what we call “results driven marketing”.

WEBSITE DESIGN / BUILD

Whether it’s an online brochure or a fully interactive content managed website that does everything from online shopping to lucrative data capture, your image is open to admiration or criticism from your entire world of competitors and customers alike. Your website needs to work hard for you and your business. It needs to look great, read clearly and be easy to use. Contact us today and get started with your online project whatever your budget!

RADIO

We use radio to enhance your brand’s awareness, delivering a hard-hitting message and encouraging listeners to find out more about your business. We’ll also show you how radio’s ‘multiplier effect’ can positively influence your business and how it can drive response, especially online. We will plan, script and produce your commercial and make sure it’s on air. Making radio work with other media channels requires experience which is why so many clients trust us with their campaign budgets.
Great branding begins with a Great story...

At SCG we believe that the integral aspect of building a great brand is building a belief system. We help our clients ascertain what they believe in and convey that through the branding to create a brand story that generates belief in the brand and from belief comes trust and from trust comes a following... Contact us today today to organize your free branding review.

Quality is not a choice, it's a prerequisite...
Whether we are talking digital or conventional print. Or online tools or any products that we provide... SCG does not view "quality" as a measurement of our products or services but a constant. We ensure that all processes and practices we undertake deliver accuracy every time.

OUR MANAGEMENT TEAM

Our team will always be there to help you and your business.

Alan Speirs
President and Founder
Born into the Advertising and Marketing Industry in the late eighties, Alan has experienced and evolved through a wide range of marketing sectors and varying financial climates.

Originally trained as a Graphic Designer, Alan went on to be one of Scotland’s youngest creative heads with a passion for commerce driven design.

One of the early adopters of technologies that took classically trained practices into the realm where creativity knows very little boundaries and complements communications effectively and instantly.

These bank of tools enabled Alan to service the widest range of sectors, from financial blue chips to retail magnates, automotive industry to manufacturing and product development.

Alan went on to become Managing Director of one of Scotland’s most profitable and successful advertising agencies, working with clients like Britannia, Scottish Amicable, British Midland, Ford, and Land Securities.

It was at this point, Alan realized that the conventional model of marketing companies, advertising agencies were not delivering the best ROI for their client base and set about creating a service model that was very personal and client driven.

Alan went on to form SCG, with the goal of developing companies brands and marketing collateral from the ground up.

Looking at the history of businesses, their present structure and their long term objectives. Concentrating on SME enterprises and forward thinking business models, SCG developed a wide client base, working very much in synergy with the client base, to achieve their goals and aspirations.

Acting small and thinking big, taking care of all the little details that make the biggest impact to businesses and their customers alike.

Working with a variety of clients across the globe, with clients in the UK, North America, China and the Middle East covering all aspects of branding, marketing, distribution and communications.

    CUSTOMERS FEEDBACK

    Testimonial for Speirs Communications Group Limited
    I have known and worked with Alan for a number of years. Alan is a rare creature in that he understands the creative demands of developing solid brand messaging while being able to link that messaging to market needs. He is an entrepreneur who understands entrepreneurs. His classical UK advertising experience serves him well in developing relevant, interesting campaigns.
    Timothy Kendrickwww.bw-global.com